An online store has to be among the favored list of customers to remain in the game. Winning the minds of customers needs some essential elements including quality of product and service, accessibility, reasonable price, customer service and so on. With new online stores coming up in the scenario every now and then, an online trader cannot afford to sit back trusting his years of experience and fame to help him beat new comers. You may take for instance Inkfruit and Pepperfry. Inkfruit has been in business for quite some time and now is facing stiff competition from Pepperfry, who is new to this field. Let us have a look at how they both perform in online drama.

The Setting:

Inkfruit was launched in the year 2007. This online store serves as a platform where the best artists meet buyers. The site offers various products including apparel, accessories and footwear. The highlight is the creativity in their products thanks to the contribution of designers and artists across the world.

Pepperfry was launched in the year 2012. The online store has a stunning collection of apparels, jewellery, fashion accessories, kitchen appliances, home appliances and many more. Behind Inkfruit in experience, Pepperfry has made a perfect start with a wide range of collections that cannot be overlooked.

Characters:

By characters, we mean the products. As far as products are concerned, it may be gross injustice to compare Inkfruit and Pepperfry. While Inkfruit deals with apparels and footwear, Pepperfry deals with almost everything a home and its members would need. Hence, we will get past the categories and get into the quality of the products offered and the range of collections where they both have common to offer. That takes us to apparels. Here, Pepperfry is a clear winner with amazing collections of apparels for men and women. Be it apparels or footwear, the options are more in Pepperfry.

Presentation:

Come to think of products and creativity, it could be said that the products are of superior quality in both the stores but Inkfruit excels in creativity. The biggest strength of Inkfruit is the contribution from artists who are always focused on creating something new. Hence, you get fresh ideas and new designs from Inkfruit.

Cost:

As far as the prices are concerned, though Inkfruit prices are reasonable, Pepperfry offers much lower prices. This is evident in apparels and bags. However, it cannot be said that Inkfruit is charging high. For the quality it provides, the rate the store charges is reasonable. As Pepperfry deals with a wide range of products, it has products that suit all buying capacities. However, by using Pepperfry coupons and Inkfruit coupons, you can enjoy great discounts on a wide range of products.

Climax:

The height of the drama as far as online stores are concerned is the reaction of customers who have made purchases from the sites. In short, the reviews. Both the online stores, do not have a healthy climax to their online performance as far as reviews go. While there are few praises here and there for their services, majority of people condemn the customer service, or the lack of it of both Pepperfry and Inkfruit.

The End:

While we can give a long rope to a new comer, you cannot expect an experienced online store to offer poor service. Being in business since 2007, Inkfruit should have shown improvement with regard to collections of products and customer service. Pepperfry has its drawbacks and terrible ones in terms of customer service, but it has entered the scene only in the year 2012. Hence, in spite of all the pros of Inkfruit, we conclude that Pepperfry offers a better performance. However, it needs to show great signs of improvement in the coming years.