KBC & SMS!!! Similarly weigh Airtel’s Forced activation of your mobiles for Worldcup Cricket Alerts

A little behind-the-scene info won’t  hurt……assuming it’s correct!

You all know it’s a good business. But have you ever pondered… How Good??

Any guesses?? Let’s see…  Airtel is charging Rs. 6 per SMS sent for this contest.

Assuming there are only 100 entries from say 10 cities of some 20 districts and 20 states…

6(Rs/SMS) x 100(entries) x 10(cities) x 20(districts) x 20(states) = 6 x 100 x 10 x 20 x 20 = Rs.24,00,000  (2.4 million) in 20 minutes. (People trying for the 2 lakhs cash prize)  Imagine what if 1000 entries try out from 100 cities????

The figure simply grows by 2 more zeroes and yields a whopping 24 Crores!!!!

And it does not stop there…  In practice it could be another multiple of 100 or worst case a multiple of 1000 on an average.  In that case it is 24 x 100 crores earnings in just 20 minutes on every episode!!!

And the prize money : A mere 2 crore (and from whose pocket?)  Smart Business By Siddharth Basu!  And the best part of this calculation is just the SMS earning!!  What about the Ad money???

A rough annual profit calculation goes like this:  2400 x 5 x 4) (episode/month) x 12 = 5,76,000 crores.  Let even 50% get dissolved in taxes and other payments, still you will be left with (which includes even the meagre 480 crores of prize money i.e.if every episode bags 2 crore prize)!

2,88,000  crores profit (only from SMS)

Simple Question “KAUN BANEGA CROREPATI” and your options are—

Computerji iska jawab batayiye….

Ans : All FOUR.

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