KBC & SMS!!! Similarly weigh Airtel’s Forced activation of your mobiles for Worldcup Cricket Alerts


A little behind-the-scene info won’t  hurt……assuming it’s correct!

You all know it’s a good business. But have you ever pondered… How Good??

Any guesses?? Let’s see…  Airtel is charging Rs. 6 per SMS sent for this contest.

Assuming there are only 100 entries from say 10 cities of some 20 districts and 20 states…

6(Rs/SMS) x 100(entries) x 10(cities) x 20(districts) x 20(states) = 6 x 100 x 10 x 20 x 20 = Rs.24,00,000  (2.4 million) in 20 minutes. (People trying for the 2 lakhs cash prize)  Imagine what if 1000 entries try out from 100 cities????

The figure simply grows by 2 more zeroes and yields a whopping 24 Crores!!!!

And it does not stop there…  In practice it could be another multiple of 100 or worst case a multiple of 1000 on an average.  In that case it is 24 x 100 crores earnings in just 20 minutes on every episode!!!

And the prize money : A mere 2 crore (and from whose pocket?)  Smart Business By Siddharth Basu!  And the best part of this calculation is just the SMS earning!!  What about the Ad money???

A rough annual profit calculation goes like this:  2400 x 5 x 4) (episode/month) x 12 = 5,76,000 crores.  Let even 50% get dissolved in taxes and other payments, still you will be left with (which includes even the meagre 480 crores of prize money i.e.if every episode bags 2 crore prize)!

2,88,000  crores profit (only from SMS)

Simple Question “KAUN BANEGA CROREPATI” and your options are—
A) SONY TV
B) AIRTEL
C) AMITABH BACHAN
D) SIDDHARTH BASU,

Computerji iska jawab batayiye….

Ans : All FOUR.

Greatest Embarrassment


Looking at the amount of response I got from SMS’ing my friends about a Job Opening… I thought it would be nice if I can keep sending SMS to friends so that they can help me in closing those requirement… Yesterday I again SMS’ed all my friends about an Opening in Business Development… The requirement was for Female Candidates & a typo has cause real embarrassment because I SMS’ed the requirement to my clients, business associates other than my friends, relatives & associates (at-least I can explain them)…

Here is the message I sent & the typo is marked in red;

Cogzidel Job Opening

Profile : Business Development
Experience : Fresher
Qualification : MBA
Requirements;
1.) Good Communication Skills & fluency in English.
2.) Good attitude to learn & ability to work indecently & with teams.
Location : Chennai
Gender : Female
Salary : Rs.8000/- PM

Pls pass me if you have any reference or help me by passing it to your friends. Resumes can be emailed to anand@cogzidel.com

Actually what I meant was Independently & not indecently… So, my lessons from this experience is;

  • Never send messages without proof reading…
  • Never send a message when am in half sleep…
  • Never trust spell checker blindly…