Brand & Image Loyalty


I’m always known for my loyalty and today my friends got annoyed to see my adamancy in making my shopping.

Today I went for shopping along with my friends to buy a BlackBerry Phone & iPod Shuffle.

I saw a The Mobile Store inside Landmark and I enquired the price. My friend said sets are cheap in Poorvika & other outlets. I said what ever the price may be I’ll but the set only from Mobile Store because it is from Virgin Group. Obvious reason is Richard Branson. I’m a great fan of him and I’ve taken him as my Guru / Mentor.

Then after that I went to buy iPod Shuffle. Again my friend said Sony is better than iPod and Sony is much cheaper than iPod. Again I went ahead and brought an iPod and again for obvious reason Apple & Steve Jobs.

Then my friend said he can get some discount if I can buy thru his vendor. Again I went ahead and bought from Landmark because I’m a great fan of its Founder Hemu Ramiah & for Tata’s and also I hold their loyalty card. 

My friends said I must be crazy. I know I’m paying a couple of hundreds more but I’ve benefitted a lot from the personalities I’ve specified. They were & are a great motivation for me. I’ve also copied some of their success formulas. I owe a lot to them even if they have not helped me physically. I feel like giving back to them though my contribution many me peanuts to them.

So I’m convinced on what I’m doing & I’ve no regrets even if my friends tell I’m a nut.

2010 starts as a Cost Saving Year


For a long time I wanted to buy a perfume. But for some reasons this was getting delayed. Then my friend went to Netherlands and I asked him to get a Perfume but he has got me a aftershave balm. Though he got me something wrong the fragrance was nice. Again for I forget to but a perfume when I go shopping.

Last month I was asked to participate in a survey conducted by Wills Lifestyle & after the survey we were given a gift-voucher for Rs.1000 from Landmark. I wanted to redeem the coupon as I’m prone to forget it till the coupon expires and this has happened a lot of time.

This time I went to landmark with my coupon and selected Silver Black Azzaro which costs Rs.1500 for 30 ML. I decided to buy that as fragrance was nice and mild. After using the coupon for 1000 bucks I redeemed my membership reward points for balance 500 bucks. 

I was happy that I was getting a product for almost free after a long time.