Brand & Image Loyalty
Iâ€™m always known for my loyalty and today my friends got annoyed to see my adamancy in making my shopping.
Today I went for shopping along with my friends to buy a BlackBerry Phone & iPod Shuffle.
I saw a The Mobile Store inside Landmark and I enquired the price. My friend said sets are cheap in Poorvika & other outlets. I said what ever the price may be Iâ€™ll but the set only from Mobile Store because it is from Virgin Group. Obvious reason is Richard Branson. Iâ€™m a great fan of him and Iâ€™ve taken him as my Guru / Mentor.
Then after that I went to buy iPod Shuffle. Again my friend said Sony is better than iPod and Sony is much cheaper than iPod. Again I went ahead and brought an iPod and again for obvious reason Apple & Steve Jobs.
Then my friend said he can get some discount if I can buy thru his vendor. Again I went ahead and bought from Landmark because Iâ€™m a great fan of its Founder Hemu Ramiah & for Tataâ€™s and also I hold their loyalty card.Â
My friends said I must be crazy. I know Iâ€™m paying a couple of hundreds more but Iâ€™ve benefitted a lot from the personalities Iâ€™ve specified. They were & are a great motivation for me. Iâ€™ve also copied some of their success formulas. I owe a lot to them even if they have not helped me physically. I feel like giving back to them though my contribution many me peanuts to them.
So Iâ€™m convinced on what Iâ€™m doing & Iâ€™ve no regrets even if my friends tell Iâ€™m a nut.