Two years ago I wanted a platform to reach to talent locally… I was thinking how Yahoo groups worked 10 years ago and was thinking how I can take it up socially… That is when I created this page http://www.facebook.com/cogzidelHR… I asked my HR to post Cogzidel’s job openings there and asked them to get 10000 followers in 6 months…
For many reasons we couldn’t take it the way we wanted the page to be… Also we were able to get only 400 followers in a year and most of them were our employees or ex-employees… Another thing started to happen was there was very poor patronage on the page none of the job posted on the page got shared or got the result we expected…
We came to know only by increasing followers and posting our job openings is not going to help because people were forced to join and we are not offering any value or giving anything… That is when I used the common question in my b-school days “What is in it for me?”…
Four months back we decided to have a person hired and concentrate on the page dedicated… First thing we wanted was to engage the audience and getting more followers was second priority…
When we started started by posting a puzzle or aptitude question every day… Slowly engagement started to grow…
With frequent conversations we were able to generate more ideas to engage the crowd and we slowly added more variety of topics to engage our audience…
Over a point we realised that we have become more like a finishing school… Then I thought it would be a good Corporate Social Responsibility for bridging the employability GAPS faced by Tier II & III youths…
This is the Brand Positioning Campaign for http://www.facebook.com/cogzidelHR
Cogzidel HR is a Social Media CSR (Corporate Social Responsibility) initiative by Cogzidel Technologies Private limited, for bridging the employability GAPS faced by Tier II & III youths…
What are employability GAPS??
Soft-Skills
Interpersonal Skills
Aptitude
Communication Skills
Team Work
Technical Skills
Technology Trends
What is offered?
Puzzles
Interview Tips
Opinion Polls
Technology News & Updates
Aptitude Test
Self learning Tips
Training Material on PHP & PHP PHP powered frameworks
Video Tutorials on Soft-Skills, Communication Skills, Interpersonal Skills
Corporate Etteqites
Job Openings @ Cogzidel
Cogzidel Job Culture
What you get?
If you are a student or fresher you will get to exercises and tools to become market ready…
If you are experienced you can be updated technology and industry trends… Also you can help your friends and relatives by sharing Job Openings @ Cogzidel…
AnandNataraj 