Startups Then & Now: From Empty Streets to Crowded Highways


Two eras, one spirit: the unstoppable heart of an entrepreneur.

I started my entrepreneurial ride back in 2000.

Those days, we didn’t even call it a “startup.” We called it “business,” “consultancy,” or just “trying something on my own.”

There was no Shark Tank. No glossy LinkedIn posts with #hustle. No college workshops on “How to pitch to VCs.”

In 2000, entrepreneurship wasn’t a cool badge. It was something you did if you couldn’t find a job or if you were just stubborn enough to believe you could create something from nothing.

2000: Wild, open roads

  • No references for success. The word “startup” was so rare, only one in a lakh even dared to dream it.
  • Loyalty was real. Your first hire stayed not just for salary but for the dream, even if the office was a one-room setup with plastic chairs and Maaza bottles in the fridge.
  • Markets were raw. Everything was new and waiting. A simple website could make you look like a global player.
  • Corporates & tech were immature. Big companies were still figuring out email, and many had no clue how to use the internet beyond sending scanned copies of invoices.
  • Open source was magic. You could build a product for the price of a few nights of filter coffee.
  • Ecosystem? Nil. No accelerators, no pitch fests, no “startup India” subsidies. Just you, your idea, and sheer guts.
  • Limited resources, big possibilities. Everything felt like a blank canvas.

2025: Crowded highways

  • Startup became a fashion statement. Every Tom, Dick, and Harry wants to “launch something” — sometimes just to add “Founder” to their Instagram bio.
  • Expensive game. Startups today mean burn rates, seed funding rounds, CAC vs LTV debates — even before you have your first paying customer.
  • No loyalty. Employees switch for a ₹2,000 raise or a fancier “Head of Vibe” title.
  • Tech consolidation. The top 5 tech giants dictate tools, languages, and frameworks. Your “freedom to build” has a Terms & Conditions page.
  • Market consolidation. Big sharks have gobbled up fragmented small players. Niches get crushed before you even announce your beta.
  • Ecosystem overload. Events, podcasts, awards, startup conferences. Everyone is “networking,” but very few are really building.
  • Too many eyes, less patience. Today, if your product doesn’t go viral in 2 weeks, you’re labeled a flop.

Then vs Now: What’s the real deal?

In 2000, the road was empty and scary.
In 2025, the road is crowded and noisy.

Then, the challenge was survival in the unknown.
Now, the challenge is standing out in the overcrowded known.

Then, it was about creating a market.
Now, it’s about finding your slot in a saturated market.

Then, you worried about paying your first employee on time.
Now, you worry if your pitch deck slides have enough “impact words.”

But here’s the one thing that hasn’t changed:

The thrill of chasing a vision that only you can see.

Whether you’re hustling on a dusty internet café PC in 2000 or pitching on a Zoom call in 2025 — the soul of entrepreneurship remains the same:
A quiet voice inside that whispers, Let’s try anyway.

“Markets change. Tech evolves. But courage? That stays timeless.”

The Silent War After Failure


Sometimes the loudest battles are the ones no one sees.

I used to think failure was about numbers like losing money, shutting down a company, or missing targets. But real failure? It’s when you lose yourself.

After my own setback, I noticed something strange. It wasn’t just that I didn’t have work. It was that I couldn’t feel like working anymore. The spark that once lit me up like brainstorming at midnight, building teams, scaling products — it didn’t even create a flicker inside me.

I kept asking myself: Why can’t I just pick up something small and start? Why can’t I push through?

The truth hit me like a late-night punch: I had evolved. What excited me before simply didn’t feel meaningful anymore.

When you’ve built something big, your mind builds an invisible yardstick. You unconsciously measure every new idea against your past success. You remember the energy of a big team, the rush of growth charts, the adrenaline of new hires and expansions.

Now, when you try to start something small — a side gig, a consulting call, a tiny digital product — it feels like throwing pebbles after you’ve once launched rockets. You feel silly, almost embarrassed to call it “work.”

But it doesn’t stop there. Your entire identity gets woven into your career. Your “I am” statement was always followed by what you built or led. When that structure crumbles, it cracks you right at the core. You’re not just jobless; you feel nameless.

The worst part? You can’t even explain it to anyone. Friends and family might say, “Do something small! Just start anywhere!” They mean well. But they don’t realize you’re battling an invisible ghost inside — a ghost that constantly whispers, “You’re not enough anymore.”

I lived this. Every single hour felt heavy, every day felt like pushing through fog. I knew I should act, but the energy just wasn’t there.

I’m still figuring it out. I don’t have a grand conclusion yet. Maybe one day I will.

Sometimes the hardest comeback isn’t in the world outside — it’s in the quiet corner of your mind where your old self still lives.

Big Decisions in My Life!!!


Since the time I started my career I had been put under a lot of situations to travel the path of normal life…

Frankly I was not OK in being a common man… I wanted to take The Road Less Traveled and make an impact…

So, I’m fortunate enough to come across tough situations and had to take a lot of big decisions to come across the odds…

Becoming an Entrepreneur: I’ve written it many times but let me tell it again… I had to overcome emotional pressure from my parents, no experience, no financial support and no mentors… It was criticism from all corners…

Breaking up of Partnership: Had to break a eight year partnership where I had to forgo a company I started…

Launching CCS: Started this company immediately after quitting from my previous venture… This was something started with the pain points of previous venture… Again no investment and it was a purely & professionally bootstrapped company…

Launching CT: It is version 2.0 of my previous venture… Launched it after getting peanuts as settlement..

Handling Legal Issues: For almost two years I had to face legal issues from my previous venture’s stakeholders… Facing the legal challenges has taught me how to handle things legally in India..

Breaking my Engagement: This is one decision which puts me into guilt sometimes… But we have to take some decision to avoid unnecessary complication after marriage… In fact that was a part of life where I thought if entrepreneurs are fit to get married..

Reinventing my Technology Business: Wanted to change the culture of the company and brought in a new CTO… Within a year the entire company collapsed expect my CTO & me… We again started it from the scratch and rebuilt the team as well as the company…

All the above things were big decisions in my life which I faced it and survived it!!

The key to success!!!



Knowingly or Unknowingly all my business ventures have been launched before I ready!!

My first venture Agriya;

  • It was started even before I was out of college!!!
  • Never possessed any technical or interpersonal skills!!! 
  • Could call myself a fresher entrepreneur!!

This was a turning point not in my life but also for a bunch of friends and acquaintances who started their own ventures looking at the success of my first venture!!!

My second venture People Justice Magazine!!!

  • Started at the age of 24!!!
  • No idea on how to run a magazine and that too a Tamil one!!!
  • No expertise on collecting news!!!
  • No experience in editorial!!!

The venture failed as I was not full time into it!!! Also the team I formed didn’t connect with the vision I carried!!! I wanted to go digital during 2005 and the team collapsed for the same reason!!! Today it would have been a great if we have changed!!! Anyway the learnings and connects it gave me was stupendous!!! Also we were able to print magazines for 2 years!!!

My third venture Cogzidel Technologies!!!

  • Started at a time I was broke mentally and monetarily!!!
  • Was running through multiple legal battles!!!
  • Wanted to take a spiritual break but couldn’t!!!

Still running the Show!!! Not reached the heights I anticipated!!! But able to run so far and I’m ready to take a great leap!!

My third venture Cogzidel Consultancy Services!!!

  • Started at a time I was broke mentally and monetarily!!!
  • Was running through multiple legal challenges!!!
  • Wanted to take a spiritual break but couldn’t!!!
  • No idea on what to do & how to do with this venture!!
  • Just started with my pain points but was lacking the operation knowledge!!!
  • My partner Bala was lacking the business knowledge and he was not ready too!!!

Today this company is our identity in India!!! Almost every Startups in Chennai should be aware of CCS!!! In less than a year we got the business & operational knowledge and we are working on great things!!!

My fourth venture Movie Production!!!

  • Didn’t know anything about the industry!!!
  • Didn’t have any capital when we started!!!

The movie flopped miserably!!! But I wouldn’t consider it a loss as it was a crowd funded movie and the loss can be substantiated for the experience of being  associated with the industry!!! 

Also can’t call it a failure yet as I’m on a sabbatical and planning to venture back!! This time not as a producer but as a distributor!!!

But in every case I was not ready with Capital or Experience or Knowledge or Team or any other aspects… But as I perceived everything fell in line and things happened!!!

So, I’d tell anyone running behind SUCCESS to blindly believe in the quote!!

THE KEY TO SUCCESS IS TO START BEFORE YOU’RE READY!!!

Been through these Phases


I’ve personally experienced these phases and saw fit for want to be entrepreneurs to frame it in their drawing room!!

 
 This is why you must not give up;

  • You haven’t tried everything!!
  • You are closer to success than you think!!
  • If you don’t finish, then someone would!!
  • Right before success there is a dark phase!!
  • You will never regret trying until the end!!
  • It’s better to die trying than giving up!!
  • Past failure does not predict the future!!
  • As long as you are alive, anything is still possible!!!

Next 2 days with NDOT


With my friend NDot!!! Next two days is going to be knowledge sharing, experience sharing, motivation, entrepreneurship et more…

What is SOHO?


It’s never too late to be an entrepreneur!!!


The teen aged Entrepreneurs from Madurai


Last week got a call from my sales folks that a 13 year old CEO from Madurai wanted to meet me… Get impressed by this kids approach and immediately gave them an appointment the next day…

Since his father was busy that day, he was not in a position to make it to office… I didn’t want to disappoint the kid and went to a nice-cream shop near to his house…

He came along with his 15 year old co-founder and they gave a brief intro about them and their ataWAB.COM venture… Frankly got startled to see the way they projected, the vision and clarity they have…

I asked them to come with the expectations on me, swami & cogzidel… The next day kids came with their 14 year old co-founder and the list…

The list goes like this;

– Hosting Support
– Gadgets to review
– Infrastructure
– Mentoring

Without a moment to think we agreed to help these kids and be a part of their success…

Would be glad if you can go thru ataWAB.com and pass your feedback…

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Last to First: S.Anand Nataraj, Syed, Abshiek & Swami…

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Roshan & Anand

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This is how we brainstormed at IBACO…

My First Entrepreneurship Venture


20130908-184814.jpgI always had flair for entrepreneurship from my childhood days… My first entrepreneurship ride started when I was 12… I use to breed fish during my school days and sell them during summer vacation…

I brought 3 big paint barrels and bread fish… Mostly I bread White Molly, Red Molly and Black Molly… Total investment came to less than Rs.30…

By the time my exams were over there were 100’s of fish on each breed… I sold a pair for Re.2 and fish plants for Re1 and ended up making around 1500 bucks which was a big money for a the investment…

The next year I started breeding Fighter(A breed known for fighting)which breeds by laying eggs Rs.10… I experimented by cross breeding fishes…

  • White Molly + Black Molly gave me Chocolate Molly & White Molly with black dots…
  • Red Molly + Black Molly gave me Red Molly with Black Tail…

This time with lot of variety and by starting the breeding process a bit early, my revenue increased to Rs.6000/- the next year…

Finally I had to abandon this venture owing to my mothers pressure… But this was the foundation to my entrepreneurship and this experience helped me to perceive as an entrepreneur at a later stage…