CogzidelHR Beginnings and First Success


After seeing success through Facebook campaign… I immediately thought of creating a FB page and that is when we Launched http://www.facebook.com/cogzidelHR

After the launch our immediate goal was to generate 10000 targeted likes… Yep our target audience were College passouts in and around Madurai…

After a good start and some drop in the middle… Our CTO Mr.Swami (after hearing our FB case study) took up the challenging of doing a walk-in by only doing a FB promo…

Them we started to concentrate on generating likes… We easily generated first 150 likes who were none other than our staff and friends…

We invented lots of conventional and unconventional methods like;

– giving pamphlets to everyone who attends the interview…
– digitilise data of people who attended interview and send them invites…
– ask employees to request their friends to like the page…

With all this aggression we could just reach 500 likes till date…

How CogzidelHR FaceBook Page idea came??


During October 2011 when we didn’t have an HR and there were 14 unfilled openings… I was not in Madurai and was thinking of ways to close the openings…

With following initiatives being a failure;
– Head Hunting thru Naukri…
– Posting banners at joints…
– Asking for employee reference…

I thought of creating a blog and they to promote it and get people… I posted a blog and started doing SEO and when I was looking for other alternatives I ran thru the idea of promoting thru Facebook…

I posted Job Opening job link on my Facebook timeline and asked all my Madurai friends and all cogzians to share it in their timeline…

We got around 200+ likes in a day and we got more than 200 people coming for interview in a single day…

We closed all 14 openings… It was then I thought of having a page for HR which could used as a tool to hunt talent…

That is when http://www.facebook.com/cogzidelHR was born…