After seeing success through Facebook campaign… I immediately thought of creating a FB page and that is when we Launched http://www.facebook.com/cogzidelHR…
After the launch our immediate goal was to generate 10000 targeted likes… Yep our target audience were College passouts in and around Madurai…
After a good start and some drop in the middle… Our CTO Mr.Swami (after hearing our FB case study) took up the challenging of doing a walk-in by only doing a FB promo…
Them we started to concentrate on generating likes… We easily generated first 150 likes who were none other than our staff and friends…
We invented lots of conventional and unconventional methods like;
– giving pamphlets to everyone who attends the interview…
– digitilise data of people who attended interview and send them invites…
– ask employees to request their friends to like the page…
With all this aggression we could just reach 500 likes till date…
AnandNataraj 