The Hindu covers our CTO’s speech at Pandian Saraswathi Yadav Engineering College


The Hindu covers the speech given by our CTO Mr.Swaminathan on PLACEMENT AWARENESS PROGRAMME

Here is the link;
http://www.thehindu.com/todays-paper/tp-national/tp-tamilnadu/workshop-conducted/article6255838.ece

The Screenshot!!

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The Article!!

PLACEMENT AWARENESS PROGRAMME
The Training and Placement Cell of Pandian Saraswathi Yadav Engineering College, Arasanoor, conducted a two-day placement awareness programme on “Bridging the gap between Institute and Industry” on July 17 and 18. S.P. Varadharajan presided over the function. Principal K. Kannan, welcomed the gathering.

Chief guest K. Swaminathan, CTO and Director of Cogzidel Technologies, in his special address, emphasised the basic concepts of attending the interviews. He also called attention to Dos and Don’ts in the corporate culture and motivated the students towards participation in placement campaign.

R. Deepak, Business Process Manager, G. Arun Kumar, Quality Analyst, and S.M.B. Rithik, HR & Admin Executive, were also present. Final-year students of CSE, ECE, EEE and IT participated in the event.

General Motors Vannila Ice Cream Case Study


This is a real story that happened between the customer of General Motors and its Customer-Care Executive. Pls read on…..

A complaint was received by the Pontiac Division of General Motors:

‘This is the second time I have written to you, and I don’t blame you for not answering me, because I sounded crazy, but it is a fact that we have a tradition in our family of Ice-Cream for dessert after dinner each night, but the kind of ice cream varies so, every night, after we’ve eaten, the whole family votes on which kind of ice cream we should have and I drive down to the store to get it. It’s also a fact that I recently purchased a new Pontiac and since then my trips to the store have created a problem…

You see, every time I buy a vanilla ice-cream, when I start back from the store my car won’t start. If I get any other kind of ice cream, the car starts just fine. I want you to know I’m serious about this question, no matter how silly it sounds “What is there about a Pontiac that makes it not start when I get vanilla ice cream, and easy to start whenever I get any other kind?” The Pontiac President was understandably skeptical about the letter, but sent an Engineer to check it out anyway.

The latter was surprised to be greeted by a successful, obviously well educated man in a fine neighborhood. He had arranged to meet the man just after dinner time, so the two hopped into the car and drove to the ice cream store. It was vanilla ice cream that night and, sure enough, after they came back to the car, it wouldn’t start.

The Engineer returned for three more nights. The first night, they got

chocolate. The car started. The second night, he got strawberry. The car started. The third night he ordered vanilla. The car failed to start.

Now the engineer, being a logical man, refused to believe that this man’s car was allergic to vanilla ice cream. He arranged, therefore, to continue his visits for as long as it took to solve the problem. And toward this end he began to take notes: He jotted down all sorts of data: time of day, type of gas uses, time to drive back and forth etc.

In a short time, he had a clue: the man took less time to buy vanilla than any other flavor. Why? The answer was in the layout of the store. Vanilla, being the most popular flavor, was in a separate case at the front of the store for quick pickup. All the other flavors were kept in the back of the store at a different counter where it took considerably longer to check out the flavor.

Now, the question for the Engineer was why the car wouldn’t start when it took less time. E..ureka – Time was now the problem – not the vanilla ice cream!!!!  The engineer quickly came up with the answer: “vapor lock”.

It was happening every night; but the extra time taken to get the other flavors allowed the engine to cool down sufficiently to start. When the man got vanilla, the engine was still too hot for the vapor lock to dissipate.

Even crazy looking problems are sometimes real and all problems seem to be simple only when we find the solution, with cool thinking.

Don’t just say “problem is at the other end or it is  IMPOSSIBLE” without putting a sincere effort….

What really matters is your attitude and your perception.

Moral of the Story “Try to Fix the Bug instead of making it as a Known Issue”

Real Great Story…..!!!!!!!

It is dream & not money that makes one resourceful


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Strays… New York City, my first feature film, I was the writer, director, producer and actor. I even cooked the crew lunch, haha, without money and driven by a dream, one becomes very resourceful…

Rahul Dravid on Patience


When I’m requested to speak to youngsters I like talking about this phase of my life and liken it to fascinating plant: The Chinese Bamboo. You can take a Chinese bamboo seed and plant it in the ground, water and nurture the seed for an entire year & not even see a single sprout. Infact, you’ll not see a sprout for 5 years. But suddenly, a tiny shoot will spring from the ground. And over the next 6 weeks, the plant can grow as tall as 90 feet. It can grow as fast as 39 inches every 24 hours. You can literally watch the plant grow.

What was the plant doing during these 5 years, seemingly dormant period, it was growing its roots. For 5 full years it was preparing itself for rapid, full growth. Without this root structure, the plant simply couldn’t support itself for its future growth. Some would say the plant grew 90 feet in 6 weeks, I would say it grew 90 feet in 5 years & 6 weeks.

Unbelievably Chidambaram


Chidambaram is my native and I’ve been traveling to this place at least once a year.

As a kid it use to be dirty, congested and a very under developed town.

There were no auto rickshaw until I was 13 and no A/C theatre until I was 19.

Today there are fancy cars, Stage of art schools, super markets and what not.

Nice to see my native catching pace with development!!!

Visited this supermarket on the outskirts of the town. Surprised to see this because these were a luxury inside the town once and nice to see even the outskirts grow!!

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Business Meeting at The Brew Room


Had a wonderful business meeting with buddies Bala & Mishra!!

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Looking to Invest & Partner in a Manpower Services Staryup


Looking to partner with a ManPower Consultancy as an investor / mentor / working partner.

These are the specifications for the type of company I’m looking at;

1.) Core competency should be on recruitment services. Preferably a Training and placement company.

2.) Must be a less than a year old startup.

3.) Preferably a sole proprietor company. However, not more than 2 partners.

4.) Must be headquartered in Chennai.

If you are one such startup or you have any reference kindly send an email to anand@cogzidel.com

My first movie venture IRIDIYUM(இரிடியம்)!!


My very first movie venture and I’m co-producing it with my friend Dr.Saravanan..

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Launching IRIYIDUM!!!

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This is our HERO Mr.Mohan Kumar

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Inside the sets of IRIDIYUM!!!

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My friend Dinesh is doing a small role…

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L to R: Yours Truly, Dinesh, Saravanan, Siva Kumar & MaMa…

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Our hardworking director behind the scenes!!!

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Saravanan & me with Anand Mariappan…

My New Maruthi Swift Dzire zDI


My new Maruthi Swift Dzire zDI and he will be called Mr.Jobs from now!!!

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MOM & GrandMOM

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Thanks to Ravi SIR for the click… He made me master Post Processing …

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No words to CAPTION this..

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At Hotel Archana Neyveli…