As of today, we’re launching our MASCOT, a traditional Coffee Master from a rural coffee shop in Tamil Nadu!!!


What is soo special about a Coffee/Filter Coffee??
I keep wondering often, because;
Just wondering what is soo attractive about Coffee to get this much traction…
So, with this instinct I’m planning to venture into Coffee Business… It might sound wired but true… Venturing on instincts!!!
I’m sure this Social Media traction will also apply to in person traction and get business…

Two weeks back I had a discussion with my CFO Mr. Bala and we decided to rework on our Coffee Shop initiative!!!
Like we anticipated there were lots of hiccups on reworking on big Coffee Shop. It involved many challenges like;
Then with lot of delebration we have decided to go for a franchise for a small coffee shop kiosk.
By doing this we thought;
With that thought we immediately arranged a meeting with a franchiser and made an agreement him, we fixed a place and as always it was the bank which was playing spoilsport to fund us in spite of holding an FD!!!
Bank offered us 80% of our FD as loan and we asked for 100% as we have a working relationship with the bank for a long time and also we have;
In spite of threatening the bank that we have to look for another bank they stretched the limit to 90% of FD. But we agreed for this ask the money was sufficient to start!!
When we thought we have set everything is place and we were good to start. The place we finalised couldn’t be fixed as the person incharge backtracked for some reasons.
Now we are aggressively looking for place!! It is a Coffee Shop Kiosk and we need 10 * 10 sq ft space in some prime locality or commercial place which can get us lot of footfalls!!
We are looking for a place in following locations.. Kindly pass a message if you have any reference;
Thanks in advance for sharing leads!!
Went to CCS after a while and it was a long business meeting with Bala.. After wrapping our business discussions, it was chill out time and Bala casually asked about the status of Coffee Shop initiative!!!
It all started from here and I was explaining Bala on where we were struck and the funding required for the project!!
Then Bala immediately opened an avenue through NEEDS Program Tamil Nadu and this one spark was enough!!!
Immediately we contacted our old consultant and Bala referred a new consultant!!!
In just a week he worked on;
With the funding challenge solved and with the place finalised, it is just setting up the shop!!
Yesterday Bala had a meeting with a vendor who has expertise in setting up coffee shops and got all the prerequisites!!!
Now it is time to get quotation from multiple vendors and work on executing the plan!!!
Let me take this opportunity to thank Bala for the Push!!! My next blog would be with the snaps of our Shop!!
I was telling a friend about how I’m trying and selecting unique brevarages for my for my Coffee Shop… He told me about Iced Lassi at ANBU PAAL NILAYAM near Thanjavur Old Bus Stand…
Just added it to the list of brevarages to be tried!!
If you have just ran thru this blog post and you have any experienced or come across any special brevarage please share it with me as a COMMENT!!!
Had been to Munch Cafe, Kilpauk with Rooban BRO…
I see a lot of coffee houses launched every other day in India, with wonderful ambience…
Irony is, I couldn’t get a nice coffee…
Wondering where the GAP is??
Is this the taste of Indian Coffee Drinkers??
Is this the capacity of the Barista??
Or the Coffee Shops are taking their customers for granted??
Had big expectations on Cafe Coffee Day’s The Square for the hype given by my friend… But I was in for a disappointment… Ordered two coffee & sandwich… Only the coffee got served and sandwich got missed… Even the coffee was not hot and not that good… Two coffee costed ₹402 & not worth for the quality food & service…
Over all CCD has to concentrate big time on staff training & on the quality of food & beverage…
Was able to taste 6 different types of coffee & tea that I haven’t tasted in India.:. These are some menus which will be a part if my coffee Shop Menu!!

Coffee & Tea is my favourite beverage from Oldtown White Coffee & the name of the beverage is CHAM..

CHAM product displayed on the menu… Loved to get a product the way it was displayed in the menu…

Iced-Tea!!! One of my favourite & it’s our normal tea served cold!!!