Launching MASCOT for T2C


As of today, we’re launching our MASCOT, a traditional Coffee Master from a rural coffee shop in Tamil Nadu!!!

T2C MASCOT
Coffee Master T2C

What is in a Filter Coffee?



What is soo special about a Coffee/Filter Coffee??

I keep wondering often, because;

  • Coffee post in Instagram gets a lot of Likes..
  • Post in FB gets Likes and Comments..
  • In Twitter it increases my followers..

Just wondering what is soo attractive about Coffee to get this much traction…

So, with this instinct I’m planning to venture into Coffee Business… It might sound wired but true… Venturing on instincts!!! 

I’m sure this Social Media traction will also apply to in person traction and get business…

What is this situation called!!!



Two weeks back I had a discussion with my CFO Mr. Bala and we decided to rework on our Coffee Shop initiative!!!

Like we anticipated there were lots of hiccups on reworking on big Coffee Shop. It involved many challenges like;

  • Finding Coffee/Snack Menu
  • Finding a Shop
  • Working on Interiors
  • Working ways options to need capital needs!!
  • Recruiting staff

Then with lot of delebration we have decided to go for a franchise for a small coffee shop kiosk.

By doing this we thought;

  • We will have a quick start!!
  • Reduce on Capital Cost!!
  • Can meet our requiredCapital expanses through internal sources!!
  • Franchiser takes care of supply chain and stafftraining!! 

With that thought we immediately arranged a meeting with a franchiser and made an agreement him, we fixed a place and as always it was the bank which was playing spoilsport to fund us in spite of holding an FD!!!

Bank offered us 80% of our FD as loan and we asked for 100% as we have a working relationship with the bank for a long time and also we have;

  • Fixed Deposit
  • Current Account which has no interest!!
  • A 60+ salary account

In spite of threatening the bank that we have to look for another bank they stretched the limit to 90% of FD. But we agreed for this ask the money was sufficient to start!!

When we thought we have set everything is place and we were good to start. The place we finalised couldn’t be fixed as the person incharge backtracked for some reasons.

Now we are aggressively looking for place!! It is a Coffee Shop Kiosk and we need 10 * 10 sq ft space in some prime locality or commercial place which can get us lot of footfalls!!

We are looking for a place in following locations.. Kindly pass a message if you have any reference;

  • Porur
  • Valasaravakkam
  • Kesavardhini
  • Alwarthirunagar
  • Virugambakkam
  • Avichi School
  • Vadapalani
  • Butt Road
  • Manapakkam
  • Mugalivakkam

Thanks in advance for sharing leads!!

Revival of my Coffee Shop Dream


Went to CCS after a while and it was a long business meeting with Bala.. After wrapping our business discussions, it was chill out time and Bala casually asked about the status of Coffee Shop initiative!!!

It all started from here and I was explaining Bala on where we were struck and the funding required for the project!!

Then Bala immediately opened an avenue through NEEDS Program Tamil Nadu and this one spark was enough!!!

Immediately we contacted our old consultant and Bala referred a new consultant!!!

In just a week he worked on;

  • Finding the place!!
  • Working out funding options thru NEEDS!!
  • Working out Over Draft facility with existing banker based on our relationship!!!

With the funding challenge solved and with the place finalised, it is just setting up the shop!!

Yesterday Bala had a meeting with a vendor who has expertise in setting up coffee shops and got all the prerequisites!!!

Now it is time to get quotation from multiple vendors and work on executing the plan!!!

Let me take this opportunity to thank Bala for the Push!!! My next blog would be with the snaps of our Shop!!

Want to try Anbu PAAL Nilayam Lassi


  I was telling a friend about how I’m trying and selecting unique brevarages for my for my Coffee Shop… He told me about Iced Lassi at ANBU PAAL NILAYAM near Thanjavur Old Bus Stand…

Just added it to the list of brevarages to be tried!! 

If you have just ran thru this blog post and you have any experienced or come across any special brevarage please share it with me as a COMMENT!!!

Will the concept click in India


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Just curious to know if the concept will click in India??

At Munch Cafe Kilpauk


Had been to Munch Cafe, Kilpauk with Rooban BRO…

I see a lot of coffee houses launched every other day in India, with wonderful ambience…

Irony is, I couldn’t get a nice coffee…

Wondering where the GAP is??

Is this the taste of Indian Coffee Drinkers??

Is this the capacity of the Barista??

Or the Coffee Shops are taking their customers for granted??

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Thumbs Down to Cafe Coffee Day’S The Square


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Had big expectations on Cafe Coffee Day’s The Square for the hype given by my friend… But I was in for a disappointment… Ordered two coffee & sandwich… Only the coffee got served and sandwich got missed… Even the coffee was not hot and not that good… Two coffee costed ₹402 & not worth for the quality food & service…

Over all CCD has to concentrate big time on staff training & on the quality of food & beverage…

Coffee Menus from Malaysia


Was able to taste 6 different types of coffee & tea that I haven’t tasted in India.:. These are some menus which will be a part if my coffee Shop Menu!!

  • Coffee Slush
  • Tea Slush
  • Iced Tea
  • Rainbow Soda
  • Coffee & Tea (Old House White Coffee – Cham)
  • Coffee Vienna

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Coffee & Tea is my favourite beverage from Oldtown White Coffee & the name of the beverage is CHAM..

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Same CHAM served HOT…

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CHAM product displayed on the menu… Loved to get a product the way it was displayed in the menu…

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Oldtown White Coffee Menu!!!

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Iced-Tea!!! One of my favourite & it’s our normal tea served cold!!!

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A cappuccino take away from Oldtown White Coffee…

Lots of takeaways from Cafe Vienna at KLCC


Just dropped into Cafe Vienna for the wi-fi a access… But ended up with lots of takeaways for SCL…

Learned about a new menu, product presentation & service :)…

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