Coffee With Sawme


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Caught up with Sawme after months and that too at a place which was of significance… It was at Cafe Coffee Day, Iyappanthangal I proposed Sawme for the post of CTO & Director at Cogzidel Technologies Pvt Ltd…. After some time for nostalgia, it was business as always…

  • Discussed about Anniversary Celebration
  • Worked out solutions for recruitment challenge
  • Team Building Issues
  • Sales Strategies
  • Transforming Search Engine Optimisation (SEO) team to Digital Marketing team

Wanted – PHP & Mobile APP Developers, HR Manager and Business Development Executive


If you are looking for a job on any of the listed profile or if you have any reference please send the resumes to hr@cogzidel.com…

Requirement #1
Position: PHP developer

Required Skills: Proficient in PHP, knowledge on PHP based framework/CMS like Dolphin, Joomla, WordPress, CodeIgniter etc…

Qualification: Any professional degree with good analytical skills and good communication skills…

Experience: Fresher / 3 months

No. Of Openings: 8

Shift: Day / Night

Location: Madurai

Requirement #2
Position: Search Engine Optimisers

Required Skills: Excellent reading, writing and speaking skills in English. Excellent knowledge in Internet, Internet tools, Good Analytical skills and Basic knowledge about Search Engines Algorithms (particularly google panda algorithm)…

Qualification: Any degree with excellent communication skills… Also should be Computer Literate…

Experience: 3 to 6 months

No. Of Opening: 1

Shift: Night

Location: Madurai

Requirement #3
Position: Business Development Executive – Male

Skills: Good written and oral communication…

Qualification: MBA / BBA

Experience: 1+ years

No. of Opening: 1

Shift: Night

Location: Madurai

Requirement #4
Position: HR Manager

Skills: Good communication, knowledge on recruitment and all HR relates responsibilities…

Qualification: MBA

Experience: Fresher – 1 Year

No. of Opening: 1

Shift: Day

Location: Madurai

Walk in Interview @ Cogzidel Technologies Madurai!!


A Great Opportunity for fresher and Experienced PHP developers!!

Walk in dates : 23/03/2013 – 24/03/2013

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Interesting Days Ahead


Interesting part of entrepreneurship is the thrill… It is like riding a roller-coaster in life…

I’m fortunate to be a part of this rare species and the experience it gave me is phenomenal… Many times I take better decisions and offer better solutions than my parents…

The latest challenge is the collapse of the sales team and it is time to building a vibrant and energetic sales team… Also it has to be done on a war foot basis…

We have to be quick and agile in our execution… This week is going to be spent on aggressive on job training, learning quickly from failures, choice of best sales tools like VoIP connection, Group email tools, CRM and more…

Yesterday was the first day and already it has been a challenging and a busy day…

  • Had to read and scan through all emails…
  • Micro managing entire process…
  • Work very closely with the team…

So far it has satisfied… It is going to be interesting days ahead and its double bonanza for me as I’m fond of Sales…

Some People Create a Mark


Human Resource at Cogzidel has always been a challenge… First four HR concentrated more on recruitment and was not up to expectation… Faced many challenges with them like;

– They were too much aligned towards management or with the employees…
– They failed to carry management point to employee and didn’t carry employees grievances to management…
– Were not aggressive or innovative when it came to recruitment…
– Some misused power and became abusive…
– Didn’t understand the expectations of the role…

After failing four times we moved our SEO as HR…To my surprise he understood the dynamics of HR… He managed well between management and employees… He helped solve lot of challenges… Most important thing was he successfully executed things said by his superior… He was with us for year and half… As an HR he served for 7 months…

He called me on 2nd Jan and I thought he has called me to wish for the new year… As expected he wished me and slowly came to the topic… He said he was planning to quit… Without me asking he said he is planning to go abroad and he has taken a call… He said he can give notice as we expected…

All we told him is to give 45 day notice, find a replacement, train him and give Knowledge Transfer… He never shows the exit mood and he worked with same enthusiasm… He fulfilled all our expectations…

Yesterday was his last day and I couldn’t believe we are going to miss him…

I’ve never blogged about the relieving of many core people who had a descent exit… But this guy deserved more and he will always have a special place in our heart and Cogzidel… He has set a new benchmark for the role and for his successor…

I take this opportunity to wish Mr.Senthil Ganesh best luck for a successful career and future….

How CogzidelHR FaceBook Page Brand Positioned?


Two years ago I wanted a platform to reach to talent locally… I was thinking how Yahoo groups worked 10 years ago and was thinking how I can take it up socially… That is when I created this page http://www.facebook.com/cogzidelHR… I asked my HR to post Cogzidel’s job openings there and asked them to get 10000 followers in 6 months…

For many reasons we couldn’t take it the way we wanted the page to be… Also we were able to get only 400 followers in a year and most of them were our employees or ex-employees… Another thing started to happen was there was very poor patronage on the page none of the job posted on the page got shared or got the result we expected…

We came to know only by increasing followers and posting our job openings is not going to help because people were forced to join and we are not offering any value or giving anything… That is when I used the common question in my b-school days “What is in it for me?”…

Four months back we decided to have a person hired and concentrate on the page dedicated… First thing we wanted was to engage the audience and getting more followers was second priority…

When we started started by posting a puzzle or aptitude question every day… Slowly engagement started to grow…

With frequent conversations we were able to generate more ideas to engage the crowd and we slowly added more variety of topics to engage our audience…

Over a point we realised that we have become more like a finishing school… Then I thought it would be a good Corporate Social Responsibility for bridging the employability GAPS faced by Tier II & III youths…

This is the Brand Positioning Campaign for http://www.facebook.com/cogzidelHR

Cogzidel HR is a Social Media CSR (Corporate Social Responsibility) initiative by Cogzidel Technologies Private limited, for bridging the employability GAPS faced by Tier II & III youths…

What are employability GAPS??

      Soft-Skills
      Interpersonal Skills
      Aptitude
      Communication Skills
      Team Work
      Technical Skills
      Technology Trends

What is offered?

      Puzzles
      Interview Tips
      Opinion Polls
      Technology News & Updates
      Aptitude Test
      Self learning Tips
      Training Material on PHP & PHP PHP powered frameworks
      Video Tutorials on Soft-Skills, Communication Skills, Interpersonal Skills
      Corporate Etteqites
      Job Openings @ Cogzidel
      Cogzidel Job Culture

What you get?

If you are a student or fresher you will get to exercises and tools to become market ready…

If you are experienced you can be updated technology and industry trends… Also you can help your friends and relatives by sharing Job Openings @ Cogzidel…

Reality Behind Fresher to Employability GAPS


We hire a lot of fresher at Cogzidel Groups and we put a lot of efforts on Training them… These days we work more on their Personality, Soft-Skills and Inter-Personal Skills than on their core competency…

The reason for this is the education system in the country and the attitude behind institute owners… Colleges are more business oriented than working on student skills… Institutions are reluctant on hiring skilled teachers and investing on proper infrastructure…

Last month when we went for a campus drive… Correspondent of the college asked for feedback on their student skills… We said they were very low on confidence because of the limitations on communication, soft skills etc…

Correspondent immediately asked for ways to improve things and we immediately gave our recommendation… Particularly we asked them to tie-up with a finishing school…

He immediately asked if that will cost him? When we said it will… He said what they are offering in college is more than enough… This experience showed opened an ugly truth and we decided it is waste of time to work with colleges…

After that incident we have stared to tweak our training process… These days we work on the gaps and we do more of finishing school training initially and then move to training on core competency…

Had meeting with Bala Murugan


It was long time since I’ve spent time with Bala… Finally it ended to be a productive and fulfilling meeting…

– I had asked him to help me on insurance refunds for my dad and to get it done..
– Discussed about PF…
– Discussed about Group MediClaim…
– Discussed about gratuity…
– About sales team building…

Then it was in-depth discussion on Sales strategy and I covered most of the places where I failed when I was handling the sales team…

We have jotted the points for a 2 week intense training program… And their one month pilot sales project…

Have the training program scheduled by 11 am today… Am rushing to office and will post a separate blog on the experience….

CogzidelHR Beginnings and First Success


After seeing success through Facebook campaign… I immediately thought of creating a FB page and that is when we Launched http://www.facebook.com/cogzidelHR

After the launch our immediate goal was to generate 10000 targeted likes… Yep our target audience were College passouts in and around Madurai…

After a good start and some drop in the middle… Our CTO Mr.Swami (after hearing our FB case study) took up the challenging of doing a walk-in by only doing a FB promo…

Them we started to concentrate on generating likes… We easily generated first 150 likes who were none other than our staff and friends…

We invented lots of conventional and unconventional methods like;

– giving pamphlets to everyone who attends the interview…
– digitilise data of people who attended interview and send them invites…
– ask employees to request their friends to like the page…

With all this aggression we could just reach 500 likes till date…

How CogzidelHR FaceBook Page idea came??


During October 2011 when we didn’t have an HR and there were 14 unfilled openings… I was not in Madurai and was thinking of ways to close the openings…

With following initiatives being a failure;
– Head Hunting thru Naukri…
– Posting banners at joints…
– Asking for employee reference…

I thought of creating a blog and they to promote it and get people… I posted a blog and started doing SEO and when I was looking for other alternatives I ran thru the idea of promoting thru Facebook…

I posted Job Opening job link on my Facebook timeline and asked all my Madurai friends and all cogzians to share it in their timeline…

We got around 200+ likes in a day and we got more than 200 people coming for interview in a single day…

We closed all 14 openings… It was then I thought of having a page for HR which could used as a tool to hunt talent…

That is when http://www.facebook.com/cogzidelHR was born…