CogzidelHR Beginnings and First Success


After seeing success through Facebook campaign… I immediately thought of creating a FB page and that is when we Launched http://www.facebook.com/cogzidelHR…

After the launch our immediate goal was to generate 10000 targeted likes… Yep our target audience were College passouts in and around Madurai…

After a good start and some drop in the middle… Our CTO Mr.Swami (after hearing our FB case study) took up the challenging of doing a walk-in by only doing a FB promo…

Them we started to concentrate on generating likes… We easily generated first 150 likes who were none other than our staff and friends…

We invented lots of conventional and unconventional methods like;

– giving pamphlets to everyone who attends the interview…
– digitilise data of people who attended interview and send them invites…
– ask employees to request their friends to like the page…

With all this aggression we could just reach 500 likes till date…

Nervous Day


Woke up to take my dad for a CT scan and after 2 hours doctor visited and said he immediately needs a surgery…

We were asked to do the arrangements for surgery and that too by evening and we were never given time to take any opinion…

My sister reached the hospital and consultations with my uncle and our family friends doctor started… There was complete nervousness and confusion…

By now couple of relatives who were informed started giving their opinion… I was already disturbed and when I saw tears in my sisters eye I thought it was time to act…

I asked my sister to talk to the doctor on surgery… I took up an appointment with a doctor referred by my doctor uncle… I had to collect the CT scan CD and take it to get the opinion…

After begging and showing my emotional cry I could get the CD from Radiologist with lot of fuss… After getting the CD immediately rushed to doctor and got our second opinion and he too recommended for a surgery…

Already he has undergone 3 major surgeries under last 4 months… It was a tough decision to take… We decided to go with surgery… It was very delicate in handling the doctors… For them it was yet another surgery but for us it is our dad…

By leaving the burden on god and praying him we are done with surgery which is said to be successful…

Now our concern is to pray for our dads recovery… He has already undergone a lot of pain and trauma… I plead all the renders to pray for hiatus quick and full recovery…

Kamal Hassan a real gentleman


When his movie Viswaroopam was running into problem there were lots of fans who have started sending the ticket money as DD to the actor who has invested a fortune…

I didn’t believe in such acts (sending DD) because for a business person risk is a part of life… He should be ready for unexpected and to overcome situational… Also he is not going to refund the money if the movie is not good…

Anyways fans showed there love and support to this deserving actor… I was curious to know if Kamal would encash those monies or now…

When I came to know that Kamal has returned them all… My respect for him has grown multiple…

You are a true gentleman SIR!!!
You are the true UlagaNayagan…

I’m proud to be a generation which grew watching your classics and master pieces…

Hospital a place to stay away


At different stages in my life I wanted to stay away from different places…

– As a kid I hated schools and wanted to stay away from schools…
– When I had to visit a police station for the first time I waned to stay away…
– When I had some legal issues I had to goto courts… This was the last place I hated until now…

I’m almost living in a hospital for last 6 months to take care of my dad… All the above listed places could manage or handled… But a hospital is a place where we see more sorrow and pain of people…

Hospital is a place where emotions plays big part… Lots of strong people would be seen broken… This one place can teach you a million lessons…

Now if you ask me I’d be glad to visit and live in any other places I hate to the core; but definitely not a hospital…

How CogzidelHR FaceBook Page idea came??


During October 2011 when we didn’t have an HR and there were 14 unfilled openings… I was not in Madurai and was thinking of ways to close the openings…

With following initiatives being a failure;
– Head Hunting thru Naukri…
– Posting banners at joints…
– Asking for employee reference…

I thought of creating a blog and they to promote it and get people… I posted a blog and started doing SEO and when I was looking for other alternatives I ran thru the idea of promoting thru Facebook…

I posted Job Opening job link on my Facebook timeline and asked all my Madurai friends and all cogzians to share it in their timeline…

We got around 200+ likes in a day and we got more than 200 people coming for interview in a single day…

We closed all 14 openings… It was then I thought of having a page for HR which could used as a tool to hunt talent…

That is when http://www.facebook.com/cogzidelHR was born…

Travelled seeking Divine Help


My uncle called up yesterday asking me to visit our Kula Deivam (Family God) temple and pray for dads quick recovery… Immediately planed the travel and I also thought of visiting Vaitheeswaran Kovil too which is some 20KM from our native Chidambaram…

Day before travel was very hectic, slept late and had to wake up early to pick my wife… My mom wanted me to start by 6AM but we started our drive by 7.30…

Originally planned to going to Kula Deivam temple by 10.30 AM finish the darshan by 11 AM and the goto Vaitheeswaran Kovil by noon finish POOJA there and return back to Chennai by 1 o clock…

But we couldn’t go as per our plan as we were able to reach china bharar only by 11.45 for unexpected delays and we altered red the plan…

– Stopped at Porur Jalagandesswar templa to get assorted flowers… Got only rose…
– Stopped at Guduvancherry to get assorted flowers…
– Filled petrol at MaraiMalai Nagar…
– There was a small commotion at Dhindivanam toll and will blog separately about it…
– Travelled thru Vikravandi, Panrutti, Neyveli, Vadalur and Bhuvanagiri… Roads were bad with lots of potholes…
– It was 12 and we went to Vaitheeswaran Kovil as it will b closed by 1 PM and temple will be opened only by 6 PM…
– Reached Vaitheeswaran Kovil by 12.30PM and we finished doing archanai for 5 main gods…
– Finished our lunch with temple prasadams Coriander Rice, Sugar Pongal and Curd Rice with some Murukku…
– Immediately proceeded to Kula Deivam temple…
– Reached temple by 2.30 PM and had good darshan…
– Enjoyed the beauty of our village, the breeze and the harvest…
– Started to drive back to Chennai…

Overall had good darahans, prayed for my dad and Spent to spend some time for my wife….

Also must thank my wife who travelled non-stop for 20 hours, for giving company, giving moral support and finally for the Badam milk she sponsored….

One memorable year for our CTO


Yesterday(31/01/2013) it was a day to remember for two reasons… First it happens to be my dads birthday and second our COGZIDEL CTO Sam alies Mr.SwamiNathan completes his first year…

It all looks as if it happened yesterday…. After a month long meetings with coffees Sam reported to service surprisingly… Yes I call it a surprise because he asked for a year to complete his notice….

If he stood by his word he must have reported only yesterday….

I think he must have got his dream run in this year… We planned a lot of things and visions like;

– Make it a 250 members company in a year…
– Strengthen our products portfolio…
– Build a Business Analyst team…
– Strengthen the cold-calling team…
– Add a service line called Testing…
– Implement measurable process…

Those were core agenda for first year… We started with a bang and start looked good… But to our surprise there were lots of undercurrents, myths, resistance and acceptance for change… Infact we haven’t accomplished any of the above listed things….

But we had a great run as we complimented each other, we broke myths, overcame criticism, shared grievances, lived a life of poor, walked long, we learned to unlearned and we did a lot….

Inspite of all odds we ran with hope and energy… Finally there started the light at the end of the tunnel… We started taking control over the situation and slowly we are able to implement things which we wanted to implement last year…

Overall it was enjoyable year and I wish and thank Swami for all the support…. I wish him good luck for the years to come….

Someone speaking my mind


Someone is hearing my mind voice….

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Uncertain Times


Last six months have been very testing…. For a person who is motivated, decisive and tough; it is very challenging as it is a time which tests that basic trait….

Yes I’m running thru the trauma of my dad’s health for six months now… Always my parents have given their best to my sister and me in spite of their middle class earnings… They are soo god-fearing, impractical & ordinary common people…

Have been struggling to bring back dad by making him mentally tough and help him win over tough times… Unfortunately I couldn’t push him and make him mentally tough….

Am standing helpless watching him being weak, indecisive and fragile… As am emotionally connected too him I had to bog down to his ordinary ways…

Now left the destiny to god and walking thru with blind hope… Wish god gives mental strength to my dad…

An Answer I needed…


Something so obvious is so obviously forgotten…

Habits, karma and and relationships are just a few of the things that can entirely control us without being in our control……

The only way to bring sanity back into our existence is to be sane and do what we can to control our impulses, our emotions and our minds…… from reacting without due process……

The secret of sanity is to stop reacting….. Start acting…….
That is…….. you do not allow the conduct of others to define what you do….. You act in a manner that forces others to act the way you want them to act……

What I say here can be used to create heaven or hell for yourself and all others around you….. All I will say and caution you here is …. Remember that there are two kinds of error in tennis……

Unforced errors and forced errors…… Forced errors arise because we try and respond and react to everything that goes on around us…. You are therefore playing the game your opponent wants you to play and he/she already has a first mover advantage….. There is very little chance that you will win the round…..

The point is to play the game your way….. do not react to what the other person is saying, doing or acting….. Think through your mind/intellect/heart, decipher what you want out of the interaction and then just do what you want to get what you want…. make sure however that what you want should lead to a win win situation for all parties…….

If you always play your game such that a win win win situation gets created all the time, you get what you want, you get what they want to give you as a bonus plus you get to bask in love of all around you…..

Take control of your life by first identifying what you want out of life….. Life is far more than ending up being the richest person in the cemetery…… Now spend time in earning what you want in life….. How do we go about that ?

Let us say you want to earn money….. How do you do that ? In order to earn money, you need to invest money……

You want to earn happiness, you need to invest happiness….
You want fulfillment, you need to invest fulfilllment….

Just as if you want mangoes, you need to plant a mango seed….
Do not expect mangoes if you plant apple seeds……

So therefore if you want true control of your life, learn to plant your own trees, rather than live off the fruits of the trees of others…… What they give you, they control…. do not complain if they serve themselves first……

Trees take a long time to mature and give fruit…. plant your seeds now….. it will take time for them to grow…….

Courtesy: The HIYLife