Financial Digest Interviews Cogzidel Consultancy Services CEO


Financial Digest a famous magazine from Sri Lanka interviews Mr.Bala Murugan – CEO, Cogzidel Consultancy Services Pvt. Ltd… I’m proud to be working along Bala as he has put our brand Go Global… Here is the scanned copy of his interview…

Diet Water – a new business idea


Went to Subway to have a sub along with Kavi… When he insisted for a different joint I denied it telling him I’m on diet… By the time when we were billing there was a guy who ordered for a diet coke…

By this time we got a call from the friend who was waiting for us at Cafe Coffee Day which was was located on the parallel street… When we asked for his order he said he wanted a green tea as he was in diet…

After our meeting Kavi was thirsty and he got a bottle of water… He offered me if I wanted to drink? And I denied… He was spontaneous telling it was a diet water…

I was startled… We had a big laugh and then we thought there was a great market if we. Considering the DIET market we though DIET WATER for sure will have great market…

We even thought of a name DIET ACQUA… So how do we differentiate from normal water is we are selling H1O instead of H2O

We know it was a crazy and funny discussion… But who knows in this crazy world with a whole lot of crazy people a DIET WATER can be a reality in future :)…

Golden Sayings of Chanakya


“Learn from the mistakes of others… you can’t live long enough to make them all yourselves!!”

“A person should not be too honest. Straight trees are cut first and Honest people are screwed first.

“Even if a snake is not poisonous, it should pretend to be venomous.

“There is some self-interest behind every friendship. There is no friendship without self-interests. This is a bitter truth.

” Before you start some work, always ask yourself three questions – Why am I doing it, What the results might be and Will I be successful. Only when you think deeply and find satisfactory answers to these questions, go ahead.

“As soon as the fear approaches near, attack and destroy it.

“The world’s biggest power is the youth and beauty of a woman.”

“Once you start a working on something, don’t be afraid of failure and don’t abandon it. People who work sincerely are the happiest.”

“The fragrance of flowers spreads only in the direction of the wind. But the goodness of a person spreads in all direction.”

“God is not present in idols. Your feelings are your god. The soul is your temple.”

“A man is great by deeds, not by birth.”

“Never make friends with people who are above or below you in status. Such friendships will never give you any happiness.”

“Treat your kid like a darling for the first five years. For the next five years, scold them. By the time they turn sixteen, treat them like a friend. Your grown up children are your best friends.”

“Books are as useful to a stupid person as a mirror is useful to a blind person.”

“Education is the best friend. An educated person is respected everywhere. Education beats the beauty and the youth.”

A day to Kumily


After a hectic official trip to Madurai it was some time to rejoice… So, decided to goto Kumily at a very Last minute… So, we decided to start by 7 in the morning… Since I had lot of work to be complete I got 2 CD’s and watched Band Baaja Bharat & Last GodFather movie and finished writing 2 blogs… Read some articles and washed my cloths…

By the time I finished all the work it was 6 in the morning and I gave a wake up call to my friend and took my bath… Then we all started by 7.30 AM and we started to drive straight to Kumily with s pit stop for BreakFast…

We stopped at Usilampatti in our favorite shop for breakfast… Then we had a small divine stop near the ayyanar temple en route to Theni… We drove non stop to Kumily and landed at Thekkady at the entrance of Periyar WildLife Sanctuary… On the entrance we were told that boating was full for the day… It was very unfortunate that I’ve been here twice and was unable to go for a boat ride both the occassion…

A guy in the entrance asked if we wanted to go for an elephant safari and we thought it would be better we did something… He took us a place which was a small farm where there were 8 elephants… We were charged Rs.300/- per person… It was a small 20 minute ride inside the farm…

Then we went inside tiger reserve forest until the lake and we took some snaps… Then it was time to watch some pretty girls… Also the climate was very pleasant… It was neither hot nor raining like it was in Tamil Nadu… Then we went to a canteen inside the park… We had some short bite and we proceeded back…

From there we went to Kattapana my favorate spot… Then it was time for some toddy and this time we went to a different toddy shot… Had toddy and then returned proceeded back to Madurai by 3 o clock… We reached madurai by 5 PM…

Then after completing my remaining meetings in office and writing this blog… I packed my bags back to Chennai… Overall it was a heart filling week at work and closing it with some great experience…

Escape Great Escape


After having a good lunch, hill climbing, scenic view & a round around the resort… We thought of taking walk thru the village which connects back entrance to the front…

That is when we saw a villager who was cutting grass from a distance… That is when Krishore said he looked like a man-eater, i responded telling CANNIBAL, Satheesh respondes telling he might hit us using a arrow… We were Laughing Out Loud and the guy gauged we were mocking at him…

He starting shouing at us… We smiled at each other and kept walking… We even said what will happens if he followed us… When we turned back he was following us for real and asked to stop…

We started walking fast and enterted the resort… By the time we started the car he was waiting for us with the sickle… We were scared if he would break the glass… But Krishore drove slowly as if we were going to stop and talk to him and he accilarated the car…

After reaching a distance we took a reverse trasing him… When he followed we went little further until he picked a stone… Then we drove some 2 KM until i provoked others braveness… Kriahore couldnt take it and he took a u-turn…

We parked the car a KM away and walked to yhe village… I knew we were inviting trouble; but offlate my life was moving without any fun… Wanted to try out something like FightClub sorts… Wanted to hit someone or get hit…

On reaching the guy he startes calling names… I’ve seen such things only on movies… Satheesh was aggressive and Krishore was handling it politely… People gathered… The guy said we teased his physic, face, size etc… For sure we teased him but not on sorts what he said… I promised we didnt tell such things… Aggression, Softness & Promise helped us to come out winning and finally we made the guy stand alone amongst his own people…

Though we didnt hit anyone or got hit like i wanted… It was a great feel finally as it was great facing herds of villagers against 3…

Finally it was a great feel… But some time later i wish i achieve my FightClub dream….

KadambaVanam an Exotic Ethinic Resort


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Must thank my friends Satheesh & Krishore for taking me to this exotic resort Kadambavanam which is located 25 KM from Madurai on natham road…

First of all kudos to the wonderful climate where in tiny hills were covered by mist which otherwise would be hot during summer…

It was wonderful scenic view of hills and villages… Resort has an ayyanar temple with lot other goda and navagraha… It was like a garden temple surrounded by lawns..

It had a auditorium which could accomidate some 100 + people… Also rooms were neat and economical….

Then went to the restaurent which had local villagers who didnt have an hotel management degree to cater… But their hospitality was far superior… Also the food was good and also was the bill… I’ve shelled out 4 times of what i paid in Chennai resorts…

Since we went on a weekday there was no buffet and cultural events… But i was told weekends has events like folk dance, parrot astrology, bharadanatiyam and many more traditional events…

After our lunch we climbed a tiny hill right on the restaurent… We were told food would be  served on the hills too…

For those of you in Madurai or visiting madurai please dont miss the spot…

Cogzidel Consultancy Services – Openings November 2011


Following are openings from Cogzidel Consultancy Services Pvt Ltd, November 2011… If you are an eligible candidate or if you have any reference kindly email your resumes to bala@cogzidel.in

Requirement #1

Position: Senior Accountant
Qualification: CA/ CA Final pursuing/ CA inter pursuing
Experience: 2-3 years
Skills: Expert knowledge in accounting and taxation. Good communication skills. Should be willing to do client visits…

Requirement #2

Position: Junior Accountant
Qualification: CA Final pursuing/ CA inter pursuing
Experience: 2-3 years
Skills: Good knowledge in accounting and taxation. Good communication skills. Should be willing to do client visits…

Requirement #3

Position: Accounts executives
Qualification: B.Com graduates
Experience: 0-1 year
Skills: Basic accounting knowledge. Should be willing to do client visits…

Requirement #4

Position: Social Networking Manager
Qualification: Under graduate
Experience: 0-1 year
Skills: Good verbal communication skills. Passion for social networking, blogging, etc…

Requirement #5

Position: Admin Assistant
Qualificayion: 10th or 12th qualified
Experience: 0 to 1 year

Requirement #6

Position: Sales executives:
Qualification: Commerce graduate or MBA
Experience: 0-2 years
Skills: Good communication skills, convincing ability and should be willing to do field visits…

Requirement #7

Position: Business Analyst
Qualification: MBA
Experience: 1-2 years
Skills: Good communication skills, convincing ability, passionate about research, sourcing clients and closing deals…

Requirement #8

Position: Telemarketing Executive
Qualification: Under graduate
Experience: 0-1 year
Skills: Good communication skills, convincing ability and good command over the English language…

Cogzidel Technologies launches DealWebSite.Org


Cogzidel’s constantly researching development team has come with something cool for this winter – The much wanted Groupon script but in shiny new Hosted model !

– What is this all about ?

Well normally people who want a Groupon clone script need to go through all the hassles of getting the script, installing it in their server, Renewing the server every month, maintaining it , Getting developers help for new upgrades etc.

We have removed all the above hassles in the ” Hosted model “, where in your Deal site gets up and running in just 3 simple steps :
1) Sign up
2) Fill in details
3) Tag your domain and get your site up and running – Thats it !

– Why are we giving it away for FREE ??

Did we just say FREE ??! Well as with any new products we give FREE samples for our esteemed users – and more over winter is approaching fast, we really need to give something cool 🙂

Well we have planned to give away 20 FREE deal sites in our Hosted model . The first 20 people to sign up will get it FREE .

For more details please check out this page : http://tinyurl.com/5vn48np

Kind request : If you are not serious enough, please dont sign up for the free version – let way for those serious in testing it out 🙂

Note :

  • For all installation instructions to get your deal site up and running in our hosted model do check our support forum here : http://tinyurl.com/6jld43l
  • For clarifications in the hosted model please post your queries in the forum here : http://tinyurl.com/3weo6au

Who is really SETTLED???


I got a call from my class mate and a good buddy… But we couldn’t interact frequently owing to career path… What started to be like a courtesy call ended up as an argument as who is settled in our own terms…

At some point in our conversation my friend stated that he is not frequenting me and for school get togehters because he is no settled in life unlike me… I got startled when I heard that from him as my MOM use to compare me with him claiming my friend is settled unlike me…

According to my mom my friend is having a decent job, a decent pay, got married & has got a kid… My mom always screams that I’m not settled like my school buddy…

But when my friend claimed he is not settled like me… I get really shocked… I for sure understood he means monetary status as settled… He feels a person should get married until he is financially independent… He said I’m right in delaying my marriage to get financially independent… My friend strongly feels attaining financial independence is real SETTLED…

Many times my mom use to ask me what am I going to do with all these money without a family… Number of times she advised me to wind my business and take up a job… My parents use to say they were not rich or financially stable when my and my sister was born… For them a person with a family even if he is not financially stable is real SETTLED…

This is a story of true perceptions… I’m seeing a person who is not happy because he is not financially independent thought he has a good family… I’ve seen the experience of another who experienced happiness in family than their financial independence…

Now I’ve to choose or find which perception is suited for me??? Am I SETTLED or not???

Why wedding ring is worn on the fourth finger…its very interesting!!!


This is interesting Try it out !

Why should the wedding ring be worn on the fourth finger?
There is a beautiful and convincing explanation given by the Chinese…..

  • Thumb represents your Parents…
  • Second (Index) finger represents your Siblings…
  • Middle finger represents your-Self…
  • Fourth (Ring) finger represents your Life Partner & the Last (Little) finger represents your children…
  • Firstly, open your palms (face to face), bend the middle fingers and hold them together – back to back…
  • Secondly, open and hold the remaining three fingers and the thumb – tip to tip…

(As shown in the figure below):

Now, try to separate your thumbs (representing the parents)…, they will open, because your parents are not destined to live with you lifelong, and have to leave you sooner or later.

Please join your thumbs as before and separate your Index fingers (representing siblings)…., they will also open, because your brothers and sisters will have their own families and will have to lead their own separate lives.

Now join the Index fingers and separate your Little fingers (representing your children)…., they will open too, because the children also will get married and settle down on their own some day.

Finally, join your Little fingers, and try to separate your Ring fingers (representing your spouse).
You will be surprised to see that you just CANNOT….., because Husband & Wife have to remain together all their lives – through thick and thin!!

Please try this out………….
ISN’T THIS A LOVELY THEORY?