Chennai Floods 2008…

It has been a regular affair every November, which exposes how unprepared our governments are on managing floods. Chennai’s winter hardly lasts for a week (Can’t imagine what happens if it rains last long). This is a YoY affair and I don’t know why government is not taking adequate steps to tackle such calamities.

Because of Mumbai Terrorist Crisis, Chennai’s flood has got a back seat from getting media publicity. Chennai floods have claimed 80 lives so far. Most of the deaths are mainly due to the negligence from the government officials. Also flood relates deaths because of negligence are also on raise YoY.

Also Chennai suffers from serious water crisis every summer & seeing all flood water getting wasted real matter of concern. One must also look at the loss (Bothe productivity loss & material loss) incurred by residents & offices. If we had proper Flood Management system in place we can store excess flood water and use it effectively during summer & can also avoid material & productivity losses.

India having a good growth story and Chennai being one of the fastest growing cities with no. of multinationals setting shop in Chennai it is high time we take serious steps to overcome calamity related crisis & have a proper crisis management in place.

There is a saying “When we point fingers at some one, three fingers points back at you”, like wise I’m also a mean citizen who forget everything and keep moving with the work. But I thought at least by writing this blog it might reach some right person / NGO somewhere in the world who might take some step or give some solution.

Here are some snaps sent by Balaji.

Arial View from Olympia IT Park. 100 feet road looks like a lake.

Water stagnation in inner ring road…

Making ready to walk in floods…

Traffic flow in floods…

Traffic flow in floods…

Customer care in 2020

Operator : ‘Thank you for calling Pizza Hut . May I have your…’

Customer: ‘Helloo, can I order..’

Operator : ‘Can I have your multi purpose card number first, Sir?’

Customer: ‘It’s eh…, hold……….on……889861356102049998-45-54610’

Operator : ‘OK… you’re… Mr Singh and you’re calling from 17 Jalan Kayu. Your home number is 4094! 2366, your office 76452302 and your mobile is 0142662566. Which number are you calling from now Sir?’

Customer: ‘Home! How did you get all my phone numbers?

Operator : ‘We are connected to the system Sir’

Customer: ‘May I order your Seafood Pizza…’

Operator : ‘That’s not a good idea Sir’

Customer: ‘How come?’

Operator : ‘According to your medical records, you have high blood pressure and even higher cholesterol level Sir’

Customer: ‘What?… What do you recommend then?’

Operator : ‘Try our Low Fat Hokkien Mee Pizza. You’ll like it’

Customer: ‘How do you know for sure?’

Operator : ‘You borrowed a book entitled ‘Popular Hokkien Dishes’ from the National Library last week Sir’

Customer: ‘OK I give up… Give me three family size ones then, how much will that cost?’

Operator : ‘That should be enough for your family of 10, Sir. The total is $49.99’

Customer: ‘Can I pay by! credit card?’

Operator : ‘I’m afraid you have to pay us cash, Sir. Your credit card is over the limit and you owe your bank $3,720.55 since October last year. That’s not including the late payment charges on your housing loan, Sir.’

Customer: ‘I guess I have to run to the neighbourhood ATM and withdraw some cash before your guy arrives’

Operator : ‘You can’t Sir. Based on the records, you’ve reached your daily limit on machine withdrawal today’

Customer: ‘Never mind just send the pizzas, I’ll have the cash ready. How long is it gonna take anyway?’

Operator : ‘About 45 minutes Sir, but if you can’t wait you can always come and collect it on your motorcycle…’

Customer: ‘ What!’

Operator : ‘According to the details in system ,you own a Scooter,…registration number 1123…’

Customer: ‘ ????’

Operator : ‘Is there anything else Sir?’

Customer: ‘Nothing… by the way… aren’t you giving me that 3 free bottles of cola as advertised?’

Operator : ‘We normally would Sir, but based on your records you’re also diabetic……. ‘

Customer: #$$^%&$@$% ^

Operator : ‘Better watch your language Sir. Remember on 15th July 1987 you were convicted of using abusive language on a policeman…?’

Customer: [Faints]

Thanks to Vivekananthan Sivashanmugam…

A funny flight announcement…

Disclaimer: This article is a mail forward and I’m in no way responsible for any damages or claims. If you want I can help is catching the person who has forwarded me the mail, sorry bala ;)…

Good morning, Ladies and Gentlemen….

This is your captain PATEL welcoming both seated & standing passengers on board of Air Deccan.

We apologize 4 d 4-day delay in taking off; it was due to bad weather and partly due to the search for a missing tyre.

This is flight 717 to Mumbai. Landing there is not guaranteed, but we will end up somewhere in India. And, if luck is in our favor, we may even be landing on your village!

Air Deccan has an excellent safety-record. In fact, our safety standards are so high, that even terrorists are afraid to fly with us! It is with pleasure; I announce that, starting this year, over 30% of our Passengers have reached their destination.

If our engines are too noisy for u, on passenger request, we can arrange to turn them off. To make your free fall to earth pleasant and memorable, we serve Complimentary Daru and Vada Pav. For our not-so-religious passengers, we are the only airline who can help you find out if there really is a God!

We regret to inform you, that today’s in-flight movie will not be shown as we forgot to record it from the television.

However, for our movie buffs, we will be flying right next to Kingfisher Airline, where their movie will be visible from the right side of the cabin window.

There is no smoking allowed in this airplane. Any smoke you see in the Cabin is only the early warning system on the engines telling us to slow down!

In order to catch important landmarks, we try to fly as close as possible. 4 d best view, if however, we go a little too close, do let us know. Our enthusiastic co-pilot sometimes flies right through the landmark!

Kindly be seated, keep your seat in an upright position 4 take-off & fasten your seat-belt. 4 those of you who can’t find a seat-belt, kindly fasten your own belt 2 d arm of your seat. And, for those who can’t find a seat, do not hesitate to get in touch with a stewardess who will explain how to fasten yourself to your suitcase.

Affiliate Marketing

What is Affiliate marketing?

Affiliate program is nothing but you hearten other webmasters to sign up and advertise your services and products on their sites, in exchange you pay them based on their performance. An affiliate program is an excellent way to gain additional sales. There are options for all budgets, but you generally get what you pay for.

There are various way that affiliates are paid:

1.Per Impression: The affiliate is paid a set amount for every time that your ad is shown. The downside is that affiliates have no incentive to send you traffic, or to put your ad in a attention-grabbing location.

2.Per Click: You pay a set amount for each unique person that clicks on your ad. This is similar to a PPC engine. The downside is that you must pay even if the traffic is of a low quality.

3.Per Lead: You pay your affiliates based on the number of unique people that click on your ad, and then proceed to complete a particular action (for example, a “lead” might be when someone downloads a trial, or signs up for a mailing list). This is very similar to Per Sale, but is more common on sites promoting free services.

4.Per Sale: The affiliates are remunerated either a percentage or a set amount for each sale generated by a user that originated from the affiliate’s site(for example I came across a template selling site named which offers a high rate of Per sale commission). Affiliates generally prefer receiving commissions on a Per Impression or Per Click basis, but site owners have a preference of the inevitability of Per Lead and Per Sale. There are three ways to start an affiliate program: Your own script, install a script, or use a third-party service. Your Own script If your website’s order system has been custom-made, then one option may be to ask your programmer to add an affiliate program to the system. The programmer would add some code to the payment script, and then develop a simple interface for affiliates to see how they’re doing, and for you to check on your affiliates. This is an cost-effective choice for sites based on custom scripting, but site owners may be somnolent to trust your reporting (after all, it would be in your best interest to fudge the numbers). Established sites can get away with this, but new websites may have difficulty here. Also, if you roll your own then it will be entirely up to you to promote it. Installing a Script If you don’t have a custom-made order script, or if the required modifications would be too pricey, then a similar alternative would be to install a ready-made script. The CGI Resource Index has a list of such scripts. Free scripts are out there, but are generally difficult to find if you’re interested in the script’s quality (which is important for an affiliate program). Expect to pay $20 to $60 for a good affiliate script.

Like rolling your own, this presents the problem of finding affiliates. Also, affiliates may be just as apprehensive of using a script controlled by you as they would be of a custom-built affiliate system. Using a Third-Party Service The final alternative, and the one chosen by the largest number of sites, is to use a third-party service. Here, you let another company control your affiliate program. They will take care of managing it, and to some extent finding affiliates, but at a price. For example can be viewed as a destination place for retrieval of information regarding the best affiliate program in the market today.

Biography – eight years of entrepreneurial ride

I’m one of the most blessed ones by almighty! He gave me an opportunity to become an entrepreneur & I gracefully accepted it & utilized it in the right way. I must also take some credits for my perseverance. It all happened because of my cousin brother who still desires to be an entrepreneur but lacks perseverance. It all started with a desire to make money where in I started doing some part time freelance jobs like data entry, web design etc. which gave opening bells to my entrepreneurial desire.

I was doing all amateur jobs until I finished my graduation & that is when the opening bells rang & I made my formal entrepreneurial debut. An out of college kid, no specialization, no competence, no exposure, no experience overall I didn’t posses any entrepreneurial qualities but what all I was dream, desire & passion to be an entrepreneur. Even my parents & friends made fun of me & were not confident about by success, but today I can take pride in being one of their role models.

Early days as an entrepreneur were not an easy ride. I was not aware of any business functions, no idea about business & didn’t even know how to present myself, most of the times I stood like a joker in front of anyone I saw/met, but still I rowed against the tide, kept meeting people in spite of humiliations. But what I didn’t understand at that time was; I’m a entrepreneur in the making & all the humiliation & struggles were to give me more experience, expertise & shape me as an entrepreneur. Yes I know it is very very hard to over come such turbulent times when we startup, but we have to understand that there are no outside force that can motivate an entrepreneur. An entrepreneur is a self made man and he has to be motivated and often it would be self motivation. What kept me moving was word of encouragement from some well-wishers and one of the words my friend Aravind use to tell “You can be fool for 5 min. not for ever” & dalai lama’s sayings “When you lose, don’t loose your lesions” with those two phrases I over came lots of challenges and over a period of time I got more experience than people of my own age group.

I started meeting more and more people every day with different faces like a sales man for pitching projects, as a finance head with bankers/financers to raise capital, as a HR interviewed lots of candidates. With every person I met I gained some knowledge which helped me to put it to some other person, with which I was able to gain some respect. Over a point of time I was in a position to talk to anyone at any time and talk any topic. Day by day I started learning new things, understands different functions in business, my networks grew along with all those my confidence grew as well as gained confidence of other people.

So to get all ingredients of business one invest more time than money. I’m writing this blogs only by investing that much of time (8 years). If I’m able to achieve something with all the limitations I had, I think anyone can become a successful entrepreneur. So if you have the desire & fire to be an entrepreneur never think, just act immediately, because “It takes a lot to be a doer, than a thinker”. There is no starting point to become an entrepreneur or there wont be right times or platform to start your entrepreneurial journey. Once you start it and have never say die attitude you are definitely going to be a winner. I wish this post must have kindled the fire and helped someone in some part of the world and have become an entrepreneur. If you had become one please shoot and email to

Dalailama on life…

1. Take into account that great love and great achievements involve great risk.

2. When you lose, don’t lose the lesson.

3. Follow the three Rs:
…Respect for self
…Respect for others and
…Responsibility for all your actions.

4. Remember that not getting what you want is sometimes a wonderful stroke of luck.

5. Learn the rules so you know how to break them properly.

6. Don’t let a little dispute injure a great friendship.

7. When you realize you’ve made a mistake, take immediate steps to correct it.

8. Spend some time alone every day.

9. Open your arms to change, but don’t let go of your values.

10. Remember that silence is sometimes the best answer.

11. Live a good, honourable life. Then when you get older and think back, you’ll be able to enjoy it a second time.

12. A loving atmosphere in your home is the foundation for your life.

13. In disagreements with loved ones, deal only with the current situation. Don’t bring up the past.

14. Share your knowledge. It’s a way to achieve immortality.

15. Be gentle with the earth.

16. Once a year, go someplace you’ve never been before.
17. Remember that the best relationship is one in which your love for each other exceeds your need for each other.

18. Judge your success by what you had to give up in order to get it.

19. Approach love and cooking with reckless abandon.


S.Anand Nataraj
116, 1st Cross Street, Lakshmi Nagar Extn, Porur,
Chennai, TN, 600 116
Professional Objective:  Objective of my life is to be an successful entrepreneur. Make my company a conglomerate. I love to bootstrap startups and see them growing big.
Education:  B.Sc Computer Science
1997 – 2000
D.B.Jain College.

2006 – 2008
Great Lakes Institute Of Management.


Agriya Infoway Pvt. Ltd.
2000 – 2008
Founder & CEO
Was instrumental in creating a Entity called Agriya, develop it from ground zero to what it is now.

Cogzidel Groups
Cgozidel Consultancy Services Pvt. Ltd.
Cogzidel Technologies
2008 – till date
Founder & CEO
It is time whic has to tell if i can create another successful entity.

References: Available upon request.


It was Friday evening around 7 o clock. Finished all my work and just booked my tickets to Chennai and the departure was around 8.30 PM. So thought I can spend some time by adding friends in my Social Networking site, scrap them, write on the wall and what not. Also updating photos and twitting in twitter. Suddenly got a thought to Google my name “Anand Nataraj”.

I was browsing thru the results on 3 pages or so I got to see this result It immediately took me 9 years back, that site was hardly updated for last 9 years. But still it has the remains of my last work. That site was designed by me. I spent sleepless nights to design and upload that site and collect information/content it has now. Those days internet usage was expensive and was dial-up ones. So, had to overcome lots of challenges like slow speed, frequent disconnects, nagging from parents to stop browsing.

In spite of all those challenges was able to launch the site and infact I remember making Rs.2000 as affiliate commission from some website :); funny days :). Some of the recipies I typed from books and uploaded it, I even got a email from a lady in US for putting those recipies.

Also when I look into those photos it took me back to those college days which were the most memorable days I’ve had in my days. They have become history but the moments still stay alive and as fresh as ever. Can image how I look then and now. I’ve put two photos to compare :).


One wearing White Coke Sweater is me. This is 9 years back

Anand Nataraj

This is my current picture. Huge difference??

Those were the days where there was no money in the pocket, but had lots of happiness. I can never thing of a day where I was stressed. I failed in all the papers when I was in 2nd year, still I played cricket and went home as if nothing happened. Buying one plate of bhel puri and sharing it with 10 folks.

Oops I can talk loads about those days. But time to have dinner and catch bus and cherish those days when I travel. In the bus I got a Plug point to charge, USB lamp & Internet data card. Happy to blog while travelling in the bus.

CogzidelTemplates.Com Launch

It has been a great moment of cherish for myself & major. Our dream project which got shape 4 years back(but with a different name) & forced to get closed for some dirty reasons has taken back shape and has become a reality once again. It is always nice to work on things you love, it gives immense job satisfaction.

So, 19th Nov 2008 was the day where our dreams came true; CogzidelTemplates.Com was launched. It was a great team work & we must thank BalaSubramaniyam, Senthil Guru & Bala Krishnan for their contribution to make this a reality & must thank Major for his leadership & hard work to make this a reality.

A visit to can talk loads about Major’s passion & hard work which has gone into this site. Major having done his part successfully, now it is my turn to prove it a point in terms of marketing CogzidelTemplates.Com. Burden on my shoulders is high as site has created huge expectation among the team. I’m sure I’ll put my fullest efforts and make it a grand success…

I once again thank the whole cogzidel team & well wishers for the support they have given. Here are some inauguration snaps…

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Major Karthik launching

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Cake that is to be cut for CogzidelTemplates.Com launch…

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Major cutting the cake and making the launch sweet…

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Hero of the day Major Karthik… It is indeed a happy day for him…

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Cogzidel Technologies team… It is a proud moment for us…

We thank everyone visiting this blog and sparing sometime to read about CogzidelTemplates.Com. We would be obliged if you can help us promote this site. It can be by way of writing it in your blog, forwarding a mail to your friends, posting in message boards, by doing an online press review, passing a word thru social media. Even simple help like doing a social bookmarking of this post will help us immensely…

Thank you.

SriKalahastri Trip

It has been hectic schedule in business & also in personal commitments too. My present concerns are to make my new ventures a great success, to spend good time with my friends, be consistent in my blogging etc. But my mothers concerns are different, she is worried about my marriage and she wanted to do a Raghu Pooja in SriKalahastri. I didn’t want to disappoint my mother’s sentiments and I obliged to goto temple and perform the pooja…

We decided to goto SriKalahastri on Sunday(16th Nov 2008). Kalahastri is 120 KM from Chennai & is located in Chitoor district of Andra Pradesh. We planned to start from home by 1.30 PM so that we can reach temple by 4.30. Pooja must be performed between 4.30 PM – 6.00 PM because that is Ravugalam & pooja must be performed at that tim But we had an unexpected visit of a guest by 1.00 PM and we were able to start from home only by 3.30PM. We have two ways to route to reach Kalahastri from Chennai. We choose the shortest route redhills/tada route which is the shortest… Wonderful road and nice drive, but still we were late and reached temple by 6 o clock. So decided to have a normal prayer and again planned to make it on Tuesday(18th Nov 2008).

On return we took the renigunta road, which is little long in terms of KM & roads were also bad. We reached home little late by around 10 o clock in the night. Travel was of great experience, had nice discussion with my sister, it has been long since we had spent time for each other. Then saw a major accident near thiruvallur where a bus ran over a bike, road was flooded with blood, I wanted to take some snaps and wanted to share it in my blog but my mother did allow me to do it and she immediately wanted me to move from that place. I obliged to my mothers request and continued my drive. Then reached home slept & did normal work on Monday.

Again started on Tuesday to SriKalahastri, this time it Ravugalam was between 3.30PM – 5 PM. We started from home by 12 noon & this time decided to use redhills/tada route to & foe. This is a best route at present because of good roads, but we have a toll plaza near ponneri a kilometer before & after the toll gate roads are pathetic. Took some snaps to share it.


A person collecting toll


Toll tariff for different vehicles


Condition of road immediately after toll




Condition of roads immediately after toll, this road a junction which connects periyapalayam & tada road…

Anand Nataraj

En route to SriKalahastri near Varadapalayam & you can see me in the picture…

Then reached the temple by 3.15 PM and got a ticket and had pooja done by 4 o clock, had good darshan & returned back to Chennai on the same tada/redhills road. SriKalahastri – Varadapalayam – Tada road was little narrow and had lots of narrow curves & speed breakers. Caught hold of a car, think the driver is a frequent driver in the route and he maintained good speed. Driver understood that we are following him to have a smooth drive & in the mean time maintain his speed and he helped me by giving appropriate signals. Without him I couldn’t have driven in that speed as it was pitch dark.

Then had a normal drive back home & it was yet another 300 KM drive. It was interesting to have driven 600 KM within 50 hours… It was a nice experience & I’m happy because my parents are happy & I made them happy by somehow sparing time for pooja. It was an happy ending & I headed to Madurai immediately after reaching Chennai.